"Six Transformations & Three Steps" preaching the South China Sea

From June 27 to 28, with the theme of "New Journey, New future", the "Standard • Certification +" to help the high-quality development of industrial chain and Global Good Agricultural Practices China Day Forum (Hainan) was held in Sanya, Hainan. At the forum on the morning of the 28th, Sun Gaoling, dean of CQM Research Institute, shared the specific practice of CQM "Six Transformations & Three Steps" in serving regional brands of special agricultural products.

Dean Sun introduced that the "Six Transformations" are the concept, and the “Three Steps” are the working path and model. In the "Six Transformations", the core keyword of standard certification branding, industrialization, digitalization and internationalization is "trusts connection", through CQM “standard • certification +” platform to connect the upstream and downstream supply chain, connect the market, connect the international, connect all effective market resources. "Credible" comes from the brand building of CQM for more than 30 years, from the improvement of technical service capabilities for many years, from the trust of more than 200,000 customers, and from the recognition of consumers.

Dean Sun also elaborated the "Three Steps" working method: the supply side provides industry, products and culture, and the consumer side needs products, services and culture. The consumer side emphasizes more on value acquisition. Give the supply side demonstrable high quality, this is the first step "Certifiable". The second step is "Strong Perception", through experience, perception, co-creation and other ways to reach consumers. The third step is "Profitable", which realizes the benefit acquisition system through the international and digital platform.

In the morning forum, the regional brand launch ceremony of "Quality Nujiang" was also held.

Ji Xiaodong, president of CQM, Tea Jiliang, deputy mayor of Lushui Municipal People's Government, Nujiang Prefecture, Yunnan, and other leading guests took the stage together to witness the lighting of "Quality Anger River". It is reported that four enterprises including Nujiang Angkeda Biotechnology Development Co., Ltd. have obtained the "Quality Nujiang" certificate. President Ji Xiaodong issued a certificate for the certified enterprises.